Using a free service like WhatsApp for business allows you to be where your customers are and engage with them more easily.Īccording to research by Statista, there’s an estimated 55.5 million smartphone users in the UK, while Ofcom says average daily use is above three hours.Īs a result, messaging customers via text has become a highly effective direct marketing channel. What’s more, WhatsApp Business has a range of features to help you communicate with customers and promote your brand.
Similar to social networks such as Facebook and Instagram, WhatsApp Business verifies you as a service provider which can increase trust from customers.įor most small businesses, being able to message customers directly is a powerful tool, but doing it from your personal phone number isn’t as slick or professional. Small business apps like WhatsApp Business allow you to interact with customers directly and professionally.
The WhatsApp Business app is available as a free download for both Android and Apple devices. The business app’s appearance and user experience is very similar to the original WhatsApp Messenger, which is the most popular messaging service in over 100 countries and has over 2.5 billion active users. Small business owners can use the app to speak directly to their customers, promote their products, and do administration work. WhatsApp Business is a messaging app which was built ‘with the small business owner in mind’.
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